Starbucks Coffee – the History and Background of Starbucks Coffee

Author: Jennifer Harris

While everyone recognizes the logo and knows of a local franchise, few people know where Starbucks Coffee got its name. The largest coffeehouse company in the world, Starbucks was named after the first mate in the book Moby Dick.

There are more than 13,100 Starbucks stores in the world, spanning 40 countries. The stores all sell drip coffee, espresso drinks, tea, blended drinks, coffee mugs and other coffee accessories. Interestingly enough, the prices found at Starbucks Coffee are significantly higher than the market average. The higher prices are a direct result of their ingenious marketing strategy.

Moving beyond beverages and coffee mugs and makers, Starbucks has started an entertainment division that features the Hear Music brand. Selling books, music and film, the brand is developing into something much larger than a Venti Frappucino.

Founded in Seattle, Washington in 1971, Starbucks Coffee began growing exponentially. During the 1990s, a new Starbucks store was opening somewhere in the world every single working day. This continued into the new millennium, however domestic growth has since slowed down quite a bit. Abroad, however, the brand is still expanding rapidly. [Read more…]